Crafting business innovation
tHROUGh DESIGn & COACHING
Hi, I'm Laura!
I'm a lead Service, Strategic & Business design freelancer with 10+ years of international experience in guiding companies of all sizes toward conscious innovation and success.
I integrate strategic design with coaching to reach business goals by designing for meaningful impact on people, products, services, brands, organisations, and territorial ecosystems.
In doing this, I support teams and individuals in becoming active drivers of the changes brought by innovation and market dynamics.
Let's work together
Service, strategic & business design
What challenge
can we transform
into Magic?
We'll work together to define and craft your innovative offering in order to satisfy users' needs, meet stakeholders' expectations and achieve business results. Our work will zoom in & out to shape all the strategic and tactical aspects of your new product/service.
Business & life coaching (in nature)
How would
the best version
of yourself design your business?
You'll embark on a journey of self-discovery, through which you'll (re)discover your inner purpose, values and passions. Nature elements will be inspiring and guiding you along this journey.
Your career, life and own business will inherit such clarity and strength as your actions will align to your inner wisdom and market dynamics.
Design education
What may
your class/team
of designers
achieve together?
Your team/class will be equipped with design-led knowledge, skills, tools and, most importantly, they will develop a design-led mindset to craft innovative, sustainable and successful products/services. Agile and AI-enabled practices will empower them to work smartly and smoothly, together with their peers.
My work principles
People-first
You and your people are at the center of the project. Working closely with other professionals, I foster a collaborative environment where the collective wisdom can emerge and direct decision-making.
Leadership
I'm comfortable leading teams and junior colleagues through the design process and their individual
or collective growth paths.
I'm not afraid of taking bold decisions when the context asks for them.
Zooming in & out
I consider the holistic picture of your business and brand, taking actions on the micro elements
that mostly impact their success in the short/long term.
How can i support you?
Fractional support
You and the team will receive my support over a period of time at an agreed percentage (eg. part-time). This is similar to a subscription model: it allows consistent support with tasks flexibility on a need-base.
Best for teams who want a trusted and consistent support in the long-term with flexible needs
Project leadership
Your project will be in trusted hands: I'll take ownership of leading its activities by empowering stakeholders to contribute and eventually take the leadership role themselves.
Best for early stages of long-term projects requiring leadership, coaching and strategic design skills.
Let's prototype our relationship.
Try me for 5 days!
Some of my works
"Laura has a contagious enthusiasm and seems to always want to go extra miles on every task and every project."
Marianna Rossi - Designer & creative director
