![_MG_0640.JPG](https://static.wixstatic.com/media/68071a_2632fb2d93be46fcac934726778c7c21~mv2.jpg/v1/fill/w_707,h_471,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/68071a_2632fb2d93be46fcac934726778c7c21~mv2.jpg)
About me
![Laura Zambelli descending a staircase in a design studio](https://static.wixstatic.com/media/68071a_710395b2864e4cfd94a1ede406d1e0d8~mv2.jpg/v1/crop/x_202,y_432,w_1493,h_2242/fill/w_391,h_587,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_0815_edited.jpg)
Dolomitic blood, global soul
I currently live on the Italian Alps, the Dolomites, after spending 14 years around many beautiful towns and cities: Langley (Canada), South Orange (USA), Milan (IT), Delft (NL), Barcelona (ES), Rome (IT), Canary Islands (ES) and Valencia (ES). I love travelling, immersing myself in different cultures and ways of living.
Passionate about people
I designed my job to involve lots of interactions with people: either co-creating new design strategies and concepts, or empowering others to re-discover themselves and re-design their lives.
What can we do together?
I'm imperfect, growing and evolving.
I'm creative, provocative
and challenging the status quo.
I'm also compassionate and caring
of people and the planet.
I'm stubborn and insatiably hungry
for betterment.
2010 - present
My story
When I was 8 I wanted to become an "inventor", that's how I used to call someone dedicated to solving people's problems and needs. I used to spend my weekends helping my dad at building stuff for the house and my mom’s shop. We were a great team!
Flash forward to who I am today, that problem-solving mindset and endless curiosity are still part of my DNA. Not only: they are the common thread in my career both as a lead service, strategic and business designer and as a coach.
![Laura Zambelli Sessona at 5 years old playing with toys](https://static.wixstatic.com/media/68071a_2682c2ed27de4dd7a9cc260dcd97f617~mv2.jpg/v1/crop/x_41,y_0,w_1925,h_1821/fill/w_469,h_444,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Me_1993a_edited.jpg)
![](https://static.wixstatic.com/media/68071a_3a0f5416f0ce458b814eca713b8f6e6c~mv2.jpg/v1/fill/w_392,h_392,q_75/68071a_3a0f5416f0ce458b814eca713b8f6e6c~mv2.jpg)
![](https://static.wixstatic.com/media/68071a_2da03fa3f9bd44799b436abe8ba242c2~mv2.jpg/v1/fill/w_392,h_392,q_75/68071a_2da03fa3f9bd44799b436abe8ba242c2~mv2.jpg)
![](https://static.wixstatic.com/media/68071a_51477fd1ca604c5ba9196dbe3370fbf6~mv2.jpg/v1/fill/w_804,h_804,q_75/68071a_51477fd1ca604c5ba9196dbe3370fbf6~mv2.jpg)
![](https://static.wixstatic.com/media/68071a_3ba4354e424b49298d9e6e12d1ace729~mv2.jpg/v1/fill/w_391,h_392,q_75/68071a_3ba4354e424b49298d9e6e12d1ace729~mv2.jpg)
![](https://static.wixstatic.com/media/68071a_9feb1c00617d4994b4c13c1a92aafeee~mv2.jpg/v1/fill/w_391,h_392,q_75/68071a_9feb1c00617d4994b4c13c1a92aafeee~mv2.jpg)
![](https://static.wixstatic.com/media/68071a_d4fdffbd23fd471da29506a34450a532~mv2.jpg/v1/fill/w_392,h_392,q_75/68071a_d4fdffbd23fd471da29506a34450a532~mv2.jpg)
![](https://static.wixstatic.com/media/68071a_b405e0edec2549acad2efff17b5d5553~mv2.jpg/v1/fill/w_392,h_392,q_75/68071a_b405e0edec2549acad2efff17b5d5553~mv2.jpg)
![](https://static.wixstatic.com/media/68071a_5ffd80e856e541798639d3242d9fefe5~mv2.jpg/v1/fill/w_804,h_804,q_75/68071a_5ffd80e856e541798639d3242d9fefe5~mv2.jpg)
![](https://static.wixstatic.com/media/68071a_030e6457ee004ae4812f886e3a360934~mv2.jpg/v1/fill/w_391,h_392,q_75/68071a_030e6457ee004ae4812f886e3a360934~mv2.jpg)
![](https://static.wixstatic.com/media/68071a_dd27125bf2e64dd7b5068dc21c0e21aa~mv2.jpg/v1/fill/w_391,h_392,q_75/68071a_dd27125bf2e64dd7b5068dc21c0e21aa~mv2.jpg)
MY PROFESSIONAL JOURNEY (CV)
01/2023 - Present
![LZS black.png](https://static.wixstatic.com/media/68071a_e3e3daaae9d44f34b30eaf3695718710~mv2.png/v1/fill/w_46,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/LZS%20black.png)
Lead service, strategic & business design
INDEPENDENT CONSULTANT
Support ambitious companies and leaders to achieve their business goals with strategic, service and business design skills, mindset and tools.
Continuous learning:
• Business design certification @ d.MBA
• Nature life coaching student @ Sentieri Interiori (ongoing)
• UX design/Figma certification @ Udemy & Interaction Design Foundation
• AI for designers certification @ Interaction Design Foundation
01/2023 - Present
![Vortex transp_edited_edited.png](https://static.wixstatic.com/media/68071a_6d3c3eb4d60745a08b3c6be4dab5afa0~mv2.png/v1/fill/w_46,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Vortex%20transp_edited_edited.png)
Founder
@ Cres.Co
CRES.CO is a design lab where professionals and solopreneurs are supported along their personal and professional evolution journeys through business design and immersive coaching in nature.
04-12/2022
![Frame 57_edited.png](https://static.wixstatic.com/media/68071a_bd3023f6dd6741fbb749cf91bd3870f2~mv2.png/v1/fill/w_46,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Frame%2057_edited.png)
Principal UX Researcher
@ adidas sports apps/Runtastic
• Lead, plan, execute, analyse and communicate research activities & outcomes
• Manage UX research team's activities backlog
• Systemise UX research processes, workflows
• Extend UX research capabilities within the organisation
• Scale up the team
09/2019-04/2022
![logo-talentgarden_edited.png](https://static.wixstatic.com/media/68071a_72f28d6fbdf2407abe33889de5a4b7dc~mv2.png/v1/fill/w_46,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/logo-talentgarden_edited.png)
Design research & service design lecturer
@ TAG Innovation School & Mylia/Adecco
• Design & organise learning journeys
• Design study material & lecture dynamics
• Interactive lectures lead
04/2018-03/2022
![Frame 61_edited.png](https://static.wixstatic.com/media/68071a_42ca39edb5e142dc99dc765babfbbce2~mv2.png/v1/fill/w_46,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Frame%2061_edited.png)
Sr. Service & Strategic designer
@ Sketchin
• Lead research & design strategy project activities & execute UX tasks
• Stakeholder orchestration
• Team wellbeing enhancement
• 2 projects awards winner: IF Design Awards 2023 & DRIVENxDESIGN Gov Awards 2022
01/2016-03/2018
![LZS black.png](https://static.wixstatic.com/media/68071a_e3e3daaae9d44f34b30eaf3695718710~mv2.png/v1/fill/w_46,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/LZS%20black.png)
Design research & Service design
freelancer
• Design research & service design activities lead
• Projects’ outcome production lead
• Administrative management
09/2016-03/2017
![claropartners_edited_edited.png](https://static.wixstatic.com/media/68071a_fc8aa4cb74bc4ba3860ca527226d9e99~mv2.png/v1/fill/w_46,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/claropartners_edited_edited.png)
Innovation consultant trainee
@ Claro Partners
• Lead research activities & offer project support
• Lead a 1week Design Sprint project
• Organise the BCN ServiceJam2017
05/2015-11/2015
![Frame 55_edited.png](https://static.wixstatic.com/media/68071a_96cd7108d4d545e29e6d751cd173e4d0~mv2.png/v1/fill/w_46,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Frame%2055_edited.png)
Strategic design intern
@STBY
• Design, test & implementation of a tool to support the daily work of the STBY team
• Lead my thesis project activities
2013 - 2015
![TU_Delft-logo-D6086E1A70-seeklogo_edited](https://static.wixstatic.com/media/68071a_f59c4d5c2a194014ae6aaf79337e005a~mv2.png/v1/fill/w_46,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/TU_Delft-logo-D6086E1A70-seeklogo_edited.png)
MSc Strategic Product Design student
@ Delft University of Technology
Strategic design - Sustainable design - Design thinking - Service design - Design for Emotions
2010 - 2013
![politecnico-di-milano-logo-1.png](https://static.wixstatic.com/media/68071a_48a0e6f82a6d482aba15a5981e57c24a~mv2.png/v1/fill/w_46,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/politecnico-di-milano-logo-1.png)
BSc Industrial Design student
@ Polytechnic of Milan - Design School
Industrial design - Accessibility - Product marketing
![Laura Portraits_1.jpg](https://static.wixstatic.com/media/68071a_59c367c4b5b24b768b0eb4e9a52d0fbe~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/68071a_59c367c4b5b24b768b0eb4e9a52d0fbe~mv2.jpg)