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About me
Laura Zambelli descending a staircase in a design studio

Dolomitic blood, global soul

I currently live on the Italian Alps, the Dolomites, after spending 14 years around many beautiful towns and cities: Langley (Canada), South Orange (USA), Milan (IT), Delft (NL), Barcelona (ES), Rome (IT), Canary Islands (ES) and Valencia (ES). I love travelling, immersing myself in different cultures and ways of living.

Passionate about people

I designed my job to involve lots of interactions with people: either co-creating new design strategies and concepts, or empowering others to re-discover themselves and re-design their lives.

What can we do together?

I'm imperfect, growing and evolving.

I'm creative, provocative

and challenging the status quo.

I'm also compassionate and caring

of people and the planet. 

I'm stubborn and insatiably hungry

for betterment.

2010 - present

My story

When I was 8 I wanted to become an "inventor", that's how I used to call someone dedicated to solving people's problems and needs. I used to spend my weekends helping my dad at building stuff for the house and my mom’s shop. We were a great team! 

Flash forward to who I am today, that problem-solving mindset and endless curiosity are still part of my DNA. Not only: they are the common thread in my career both as a lead service, strategic and business designer and as a coach.

Laura Zambelli Sessona at 5 years old playing with toys

MY PROFESSIONAL JOURNEY (CV)

01/2023 - Present

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Lead service, strategic & business design

INDEPENDENT CONSULTANT

Support ambitious companies and leaders to achieve their business goals with strategic, service and business design skills, mindset and tools.

 

Continuous learning:

Business design certification @ d.MBA

Nature life coaching student @ Sentieri Interiori (ongoing)

UX design/Figma certification @ Udemy & Interaction Design Foundation

AI for designers certification @ Interaction Design Foundation

01/2023 - Present

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Founder

@ Cres.Co

CRES.CO is a design lab where professionals and solopreneurs are supported along their personal and professional evolution journeys through business design and immersive coaching in nature.

04-12/2022

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Principal UX Researcher

@ adidas sports apps/Runtastic

• Lead, plan, execute, analyse and communicate research activities & outcomes

• Manage UX research team's activities backlog

• Systemise UX research processes, workflows

• Extend UX research capabilities within the organisation

• Scale up the team

09/2019-04/2022

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Design research & service design lecturer

@ TAG Innovation School & Mylia/Adecco

• Design & organise learning journeys

• Design study material & lecture dynamics

• Interactive lectures lead

04/2018-03/2022

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Sr. Service & Strategic designer

@ Sketchin

• Lead research & design strategy project activities & execute UX tasks

• Stakeholder orchestration

• Team wellbeing enhancement

• 2 projects awards winner: IF Design Awards 2023 & DRIVENxDESIGN Gov Awards 2022

01/2016-03/2018

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Design research & Service design

freelancer

• Design research & service design activities lead

• Projects’ outcome production lead

• Administrative management

09/2016-03/2017

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Innovation consultant trainee

@ Claro Partners

• Lead research activities & offer project support

• Lead a 1week Design Sprint project

• Organise the BCN ServiceJam2017

05/2015-11/2015

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Strategic design intern

@STBY

• Design, test & implementation of a tool to support the daily work of the STBY team 

• Lead my thesis project activities

2013 - 2015

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MSc Strategic Product Design student

@ Delft University of Technology

Strategic design - Sustainable design - Design thinking - Service design - Design for Emotions

2010 - 2013

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BSc Industrial Design student

@ Polytechnic of Milan - Design School

Industrial design - Accessibility - Product marketing

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Join me

on a free discovery call

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